For businesses social media success depends upon many factors, one of which is finding the appropriate voice and tone of postings. This may be one of the most difficult aspects to get right, especially if several different people are managing social accounts. A relatively easy and straightforward approach would be to choose a celebrity that accurately reflects your brand and your audience.
If your company had an unlimited marketing budget, which celebrity or celebrities would you choose to endorse your company or products? Whether you are new to social media or you were early adapters in identifying your Celebrity Social Spirit Animal (CSSA) this is a very useful tactic to reach a larger audience online. You can create a more successful brand without spending the big bucks. Here are the steps in identifying, emulating, and executing your new marketing strategy with your CSSA.
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